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September 12, 2011

US: Steve Madden hires Olsen twins for Superga

Footwear and accessories maker Steve Madden has signed a deal with Italian fashion firm BasicNet SpA to take on the Superga sneaker license in North America - and has tapped Ashley and Mary-Kate Olsen as creative directors for the brand.

By Leonie Barrie

Footwear and accessories maker Steve Madden has signed a deal with Italian fashion firm BasicNet SpA to take on the Superga sneaker license in North America – and has tapped Ashley and Mary-Kate Olsen as creative directors for the brand.

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