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December 13, 2018

Van de Velde names Marleen Vaesen as CEO

Leading lingerie manufacturer and retailer Van de Velde has named Marleen Vaesen as CEO, succeeding Erwin Van Laethem who will leave the company by mutual agreement after two years at the helm.

By Beth Wright

Leading lingerie manufacturer and retailer Van de Velde has named Marleen Vaesen as CEO, succeeding Erwin Van Laethem who will leave the company by mutual agreement after two years at the helm.

Vaesen, who has been a board member of Van de Velde since 2012, takes up the position with immediate effect. 

“We thank Erwin Van Laethem for his contribution to the digitalisation of the business and the improvement of the processes,” says Herman Van de Velde, chairman of the company’s board of directors. “The announced change is the next step to put our brand experience and our customers at the center. Marleen Vaesen is a good choice for this due to the fact that she has been a board member of the company for years.”

Van de Velde is one of the global leaders in lingerie, swimwear and sportswear, with brands PrimaDonna, Marie Jo and Andres Sarda. Its retail channel is run under the labels Rigby & Peller, Lincherie and Private Shop. 

In the first half of this year the group’s consolidated turnover fell 2.3% to EUR114.2m, from EUR116.9m the year before. At constant exchange rates, on a comparable basis turnover decreased 0.6%.

EBITDA tumbled 25.1% to EUR26.4m from EUR35.2m, which the company partly blamed on project costs to support future growth, primarily in brand positioning and availability, the reliability and responsiveness of the whole value chain, and an ICT and e-commerce infrastructure upgrade.

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