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February 3, 2022

Vans flags green products with new VR3 accreditation

VF Corporation’s action sports brand Vans has unveiled a new accreditation logo that flags footwear and apparel made up of at least 30% regenerative, responsibly sourced, renewable, and/or recycled materials.

By Beth Wright

Vans says its new VR3 Accreditation represents a major step forward for better transparency to consumers on how, where, and what its products are made from.

As consumers shop in-store or online, Vans footwear, apparel and accessories featuring the VR3 Checkerboard Globe Logo signifies that they are made up of at least 30% regenerative, responsibly sourced, renewable, and/or recycled materials.

The move comes after the brand pledged a series of global sustainability commitments in April of last year that will see it move towards creating circular products and systems that use regenerative and recycled materials, designed to reduce waste and keep products in use and out of landfills.

Vans said at the time that it recognises the urgency to move towards circular products and will deploy systems that design out waste, in tandem, aiding the United Nations in achieving the organisation’s Sustainable Development Goal 12 to ensure responsible consumption and production patterns.

It is aiming to achieve the global commitments to environmental sustainability and responsibility by 2030. Among them is a pledge that 100% of Van’s top materials will be regenerative, responsibly sourced, renewable or recycled, including rubber, cotton, leather, and polyester.

Meanwhile, Vans has also launched a new global sustainability hub. As part of its ongoing commitment to creating sustainable products in pursuit of a lower carbon future, the sustainability hub will serve as a dedicated location where consumers can learn more about sustainable products, materials, commitments, goals and ways in which Vans is adapting its business to be more sustainably focused.

The brand says the hub will better amplify and reinforce the efforts Vans is undertaking to reduce its overall footprint by 2030.

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