The three industry heavyweights have joined Canopy’s CanopyStyle initiative and announced a 2025 goal to ensure none of the man-made cellulosic fabrics for their private brand apparel and soft home textile products come at the expense of the world’s ancient and endangered forests.

By joining the CanopyStyle initiative, Walmart US, Walmart Canada, and Sam’s Club US are requiring their suppliers to end sourcing from ancient and endangered forests for all of their private brand apparel and soft home textile products, and encouraging suppliers to spur the use of lower impact alternative fibre sources, such as fabrics made from recycled textiles or agricultural residues instead of climate-critical endangered forests.

“We are focused on making product supply chains more regenerative, working in harmony with nature to protect, restore and sustainably use our natural resources,” says Denise Incandela, EVP, apparel and private brands, Walmart US.

“We know our work with Canopy is a step in the right direction as we aim to effectively leverage our sourcing as a force to protect forests, and we look forward to bringing more sustainably sourced textiles to our customers.”

Walmart US, Walmart Canada, and Sam’s Club US have a joint CanopyStyle goal, which will require suppliers to ensure that by 2025, none of the man-made cellulosic fibres used in private brand apparel and soft home textile products – including rayon/viscose, modal, lyocell, acetate, and trademarked versions – are sourced from ancient or endangered forests, or from endangered species’ habitats or other controversial sources, as defined by Canopy’s tools and reports.

In addition to the above requirements, suppliers to the three brands will be strongly encouraged to:

  • Support recycled and alternative Next Generation fibres (such as recycled textiles or agricultural residues) where cost, quality, and availability allow.
  • Show a preference for sourcing FSC-certified materials if virgin wood fibre continues to be used, where available with quantities, performance characteristics and prices that meet our suppliers’ needs.

The CanopyStyle initiative now represents 455 brands, worth US$791bn in annual revenue.