The company is said to be using Xinjiang-sourced cotton in garments exported to the US. But with shipments falling below an US$800 value threshold (de minimis) that triggers reporting requirements to US Customs and Border Protection, it means the company is not subject to the scrutiny applied to retailers’ bulk import.
It’s not great for brand image when rumoured associations to Xinjiang surface. But Shein has certainly become adept at shaking off negativity surrounding its operations. In a second hit in the same week, the company was forced to assure its customers it takes product safety “very seriously” after reports of hazardous chemicals in some of its ranges surfaced. It remains to be seen how much damage both reports will do to the brand whose growth has skyrocketed in the last year.
Go deeper with GlobalData
Elsewhere, Just Style has been reporting on the Made in Bangladesh Week and the IAF’s 37th World Fashion Convention, both held in Dhaka, where managing editor Laura Husband has examined how Bangladesh plans to use its focus on sustainability, upskilling its workforce and moving towards a value-added offering as it attempts to overtake China as the world’s number one garment exporter.
At present, China remains the biggest player with a sector worth US$240bn, compared to Bangladesh’s contribution of US$42bn. It is undoubtedly a tall order but Bangladesh is confident it is moving in the right direction to achieve the number one success it desires.
Stay tuned this week for more highlights from the event.
See Also:
Patterns of US apparel trade and sourcing: latest trends and outlook
Based on the latest trade data released by the Office of Textiles and Apparel (OTEXA) and the US International Trade Commission (USITC), this article analyzed the US apparel import patterns in the first three quarters of 2022.
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