In the ever-evolving apparel world, staying ahead of the curve is vital and technology is helping to deliver on just that.

Today, the apparel industry is undergoing a digital revolution that promises not only to transform the way garments are designed, produced, and sold but also to enhance overall efficiency with technology driving innovation across the board from streamlined supply chains to personalised shopping experiences.

A recent report from GlobalData suggests the global retail Internet of Things (IoT) market will be worth $62.4bn by 2027 with IoT supply chain monitoring becoming increasingly popular and significantly improving efficiency for apparel retailers.

Zara’s parent company Inditex, Uniqlo’s parent company Fast Retailing, Chinese online retailer, UK retailer M&S and US sports brand NIKE are among those identified as leading adopters of IoT in apparel.

Last week, Amazon adopted its Just Walk Out in-store technology to include RFID, which is widely used for inventory tracking in retail, to create checkout-free shopping for its apparel buyers.

A separate report published by Penn State’s Smeal College of Business found how a business model based on mass customisation can support the fashion apparel industry’s fight to decrease its environmental impacts while staying profitable.

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In the fashion industry, efficiency is no longer a luxury but a necessity. Technology has become the driving force behind transformative changes, from design to manufacturing to retail.

As consumers become increasingly tech-savvy, fashion brands that embrace these innovations are better positioned to not only thrive in the competitive market but also contribute to a more sustainable and customer-centric industry.

It seems the future of fashion is undoubtedly digital, and those who adapt and leverage technology will lead the way in boosting efficiency and revolutionising the industry.

The week’s top stories on Just Style

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US focus on fashion nearshoring is inviting unlikely guests

Since the pandemic fashion industry talk has moved from sustainability to the nearshoring market with some remarkable consequences, writes Gherzi Textile Organization partner Robert P. Antoshak.

US apparel sector seeks global trade continuity amid government shutdown

The US apparel sector urges the US government and private sector to work together to keep imports and exports moving ahead of a potential US government shutdown on 1 October 2023 due to a budgetary stand-off.

Signal: Is Target closing stores due to retail theft or inventory mismanagement?

US retailer Target cites retail theft as the reason for its upcoming store closures but an industry expert argues inventory mismanagement could be to blame.

Week in review: Can US afford to fall behind EU on green fashion legislation?

The EU has moved a step ahead of the US once again, revealing the initial steps it is taking as part of its plan to eradicate greenwashing in the fashion sector.

14 key recommendations from independent SAC Higg Index review

Non-profit Sustainable Apparel Coalition (SAC) publishes the first of three reports based on the findings of its Higg Index Review in a bid to incorporate new industry developments and drive collaborative action.

Three textile firms added to US Entity List update in Xinjiang forced labour link fears

US Customs and Border Protection (CBP) is to block goods from another three Chinese textile firms under the Uyghur Forced Labor Prevention Act (UFLPA), on the belief they have links to the Xinjiang Uyghur Autonomous Region (XUAR).

Social audits accused of ‘failing’ to protect garment workers

International research and advocacy group Human Rights Watch claims social audits and certifications used by brands to protect garment workers are “totally inadequate”.