Zalando‘s investment in Infinited Fiber Company completes a funding round recently led by H&M Group, in which Adidas and Bestseller’s investment arm Invest FWD A/S also took part.

Infinited Fiber Company plans to use the proceeds to prepare for building a flagship factory in its native Finland in response to what it calls strong growth in demand from global fashion and textile brands for its regenerated textile fibre Infinna.

The company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fibre with the natural, soft look and feel of cotton. Infinna is biodegradable, contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Both companies are also signing a letter of intent that includes Zalando providing raw materials to Infinited Fiber Company in the future and Zalando using Infinna for its private-label production.

“We are delighted to welcome Zalando as a new strategic investor into our circle of partners, and see their commitment as further indication of the fashion industry’s strong belief in our innovation,” says Infinited Fiber Company co-founder and CEO Petri Alava. “Zalando’s vast brand portfolio and circularity initiatives provide a great basis to deepen our collaboration and to secure feedstock for our flagship plant.”

As part of its sustainability strategy, Zalando has committed to apply the principles of circularity and extend the life of at least 50m fashion products by enabling circular choices and driving behaviour change towards circular products and experiences. An important step to reach Zalando’s circularity ambition to become a fully circular business is collaboration with experts and partners to test and scale circular services and solutions to support systemic change within the industry.

Zalando co-CEO David Schneider adds: “We want to be part of the solution for a more sustainable fashion industry. With the investment in Infinited Fiber Company, we initiate a collaboration with a circular technology innovator to grow the industry share of textiles recycled into new textiles, which currently sits at only one percent.”

Zalando has previously teamed up with sustainable fashion innovation platform, Fashion for Good, and the Berlin-based startup,, to develop the redeZIGN for Circularity capsule collection and with the Ellen MacArthur Foundation to accelerate a circular economy in fashion.