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Cyber-attack response becomes defining test of consumer trust for apparel brands

GlobalData says this week's high-profile cyber-attacks at ASOS, H&M, and TFG (including Hobbs, Phase Eight, and Whistles) illustrate the severe operational disruption facing the fashion retail industry.

Isatou Ndure October 16 2026

“Apparel brands and retailers must treat cyber-attack disclosure as brand governance, rather than mitigating damage to prevent company liability.” Credit: Businessman.ice/Shutterstock.com

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