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Effective sales marketing is difference between buy, buy, buy and bye, bye, bye

James Stokes of Infobip explores why consumers are becoming numb to constant sales marketing and why it is a barrier for brand growth.

Guest Author February 04 2025

As consumers become more accustomed to this constant stream of promotions, and competition for their attention heats up, it’s worth questioning whether the seasonal brand messaging is really hitting the mark. Credit: Shutterstock.

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