Since mid-2024, H&M has been using Rebl's robotic solutions at its online sales warehouse in the Nordics region of Sweden.
The new phase of their collaboration includes broader agreements that aim to enhance production predictability and efficiency at more locations.
Rebl's robots, which are powered by AI, have been operational for several years in real production settings.
Their capabilities include automating tasks such as sorting, palletising, and depalletising, which typically require repetitive manual efforts from warehouse workers.
The robots-as-a-service (RaaS) model offered by Rebl enables businesses to integrate these robots quickly and without the substantial initial investments that typically present a challenge to conventional automation practices.
To spearhead its international growth, Rebl Industries has appointed Nicholas Tengelin as its first external CEO. His role will focus on scaling up Rebl's market presence.
Rebl explains the warehousing sector is currently undergoing a transformation with robotic automation similar to what has been seen in automotive and industrial manufacturing.
Rebl Industries co-founder and Pulsen Fusion CEO Alexander Westerling said: "Our AI-powered robots quickly step into warehouse operations, supporting a decrease in repetitive tasks for employees and an increase in overall efficiency. This game-changing technology opens new automation possibilities for sectors previously unable to leverage robotics.”
