H&M and Recover have worked together since early 2024 on product development, which now enables the scaled commercial introduction of Recover's mechanically recycled cotton into H&M’s collections.
H&M head of materials and components Ulf Krigsman said: "At H&M Group, we want to grow our business decoupled from resource use and extraction, with products and materials circulating at their highest value. To increase the availability and affordability of recycled and sustainably sourced materials, we invest in, test, and scale innovative solutions and infrastructure. Recover’s expertise and proven ability to deliver recycled cotton at commercial scale make them a valuable partner as we work toward our goal of using only recycled or sustainably sourced
materials by 2030.“
Recover has more than 75 years of textile recycling expertise with advanced processes that deliver traceability and consistent quality at an industrial scale, operating five recycling hubs located at the heart of textile production streams in Europe, Asia and the Americas.
Recover believes these capabilities are essential for a global fashion player like H&M Group, where transparency, fibre performance, and reliable supply are crucial to integrating recycled materials.
Recover CEO Anders Sjöblom added: “We are proud to enter into this partnership with H&M Group. Reliable access to recycled fibres at scale, with full traceability and quality consistency, is vital for the industry’s transformation. Our collaboration demonstrates how innovators and leading global brands can work together to make circular fashion available to all.”
