Skip to site menu Skip to page content

Daily Newsletter

08 August 2023

Daily Newsletter

08 August 2023

Patents signal: Apparel sector eyes AI in July 2023

Artificial Intelligence (AI) is key theme for apparel patents in July 2023, according to GlobalData.

Laura Husband August 08 2023

Data compiled by GlobalData reveals the overarching theme of AI accounted for most apparel patent publications between 1 July and 31 July 2023 with over double the amount of publications compared to the month before.

Apparel patent publications by theme in July 2023

Source: GlobalData

The data shows the number one AI theme had 3,632 published patents, followed by the future of work with 2,902 patents.

Apparel patent publications by theme in June 2023

Source: GlobalData

The number of total AI publications in July 2023 was more than double that of the month before, which only had 1,589 patents. Plus its biggest contender between 1 June 2023 and 30 June 2023 was digitalisation with 1,516 total publications and the future of work theme sat in fourth place with 1,093 publications.

Apparel patent publications by theme in July 2022

Source: GlobalData

AI has climbed the ranks significantly since July last year when digitalisation sat in first place with 1,209 total publications and was closely followed by AI with 1,183 total publications.

Why is AI climbing the ranks as a key theme for apparel patents

Since ChatGPT’s release in November 2022, generative AI has entered public discourse across the world and has started a wave of global interest and funding.

It is increasingly being used in the apparel supply chain to enhance processes.

In January this year a study conducted by the Pusan National University, Busan, South Korea suggested that human-artificial intelligence (AI) collaborative designs could revolutionise the future of fashion design and serve as an educational tool.

This idea was put into practice in May when KolAi Denim, a leading online platform for denim laser design, claimed to be the first and only AI platform to help denim designers create high-quality, natural-looking designs in minutes.

Gherzi Textil Organisation partner Robert Antoshak has shared his reservations about AI being used within the apparel supply chain, but can also see it being a disruptive force for good.

He says: "Indeed, as we've seen with all technological innovations over time, some people successfully embrace those innovations  —  and some don't. Or can't, as their livelihoods are disrupted. More simply stated: with every technological innovation comes good and bad, costs and benefits.

Each week, Just Style’s journalists analyse data on patent filings and grants that illustrate innovation trends in our sector. These patent signals show where the leading companies are focusing their research and development investment, and why. We uncover key innovation areas in the sector and the themes that drive them.  

This new, thematic patents coverage is powered by our underlying Disruptor data which tracks all major deals, patents, company filings, hiring patterns and social media buzz across our sectors.  

Value apparel has gained appeal amid high inflation

Per latest GlobalData estimates, the global value apparel market was valued at $228.8bn in 2022, exceeding pre-pandemic levels and outperforming the other apparel price positions. This was partly due to consumers trading down to more affordable brands as they faced inflationary pressures, but also due to the rapid rise of fast fashion player Shein, which has leapt into the market leading position. Between 2022 and 2027, the global value apparel market is forecast to achieve a CAGR of 3.2%. Gen Z is a key target audience for value apparel players, due to their usually limited disposable incomes and high purchasing frequencies as a result of wanting to follow rapidly changing trends meaning they often prefer cheaper brands. As fashion is of high importance to this demographic, they are also less likely to cut back on spending on clothing and footwear amid inflationary pressures. However, value players are under pressure to reduce their environmental footprints amid changing consumer perceptions and evolving regulations regarding sustainable business practices. Supply chain disruptions and higher production costs continued to impact value brands in 2022 due in part to the outbreak of the war in Ukraine and lasting COVID-19 restrictions in China, which is highly detrimental to value players due to their already thin profit margins and their low price business models.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close