The rebranding signals Reyva’s intention to position itself as a “global material brand” that meets the demands of the luxury leather market.
The company uses a proprietary process to grow collagen directly from animal cells, forming uniform sheets that are subsequently tanned into leather.
Reyva stated that this process replicates the qualities of conventional leather, including strength, breathability, and durability, without relying on animal rearing or slaughter.
The approach is also described as reducing waste, water, and energy required in traditional leather manufacturing.
Reyva CEO Michael Newton said: “Reyva reflects the company we have become: ambitious, design-led and ready to stand alongside the world’s leading material brands.
“Our science gives us a fundamentally new way to make real leather. Our next chapter is about turning that capability into a material that designers and manufacturers choose for its beauty, consistency and performance, as well as its sustainability credentials.”
Reyva’s platform starts with a small animal biopsy from which selected cells are banked and multiplied. The cells are then cultivated in company-owned bioreactors to produce collagen sheets, which can be finished using established leather industry techniques.
The company said this method allows greater control over thickness, structure, and quality, and addresses challenges around the variability and waste associated with animal hides.
Currently, Reyva is “industrialising” the process at the Brightlands Maastricht Health Campus in the Netherlands and is working with selected partners in the automotive and luxury fashion sectors as it moves towards commercial-scale production.
Initially, the availability of Reyva’s material will be limited while production capacity increases.
Reyva co-founder and chief science officer Dr Mark Post said: “By cultivating collagen in a controlled environment, we can preserve the qualities people value in leather while introducing a new level of precision, consistency and resource efficiency.”
