Skip to site menu Skip to page content

Daily Newsletter

Daily Newsletter

The Real Challenge For Cotton: Variability, Not Performance

Robert Antoshak, Vice President, Grey Matter Concepts and Laura Thornquist, President, Fibre52 argue durability needs to be treated as a design and processing specification for cotton rather than a secondary attribute.

Guest Author February 27 2026

Cotton is naturally variable. The question is whether the supply chain is structured to manage that variability or whether it is allowed to accumulate until it results in claims. Credit: FotoDuets/Shutterstock

Subscribe to Just Style for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Style collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Browse reports

Newsletters by sectors

Sportcal open-new-tab

Retail Insight Network open-new-tab

Packaging Gateway open-new-tab

View more newsletters

Sign up to the newsletter

 

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close