Ventile believes the increased demand for its sustainable fabric in Asia is due to the growing number of conscious consumers, manufacturers, and distributors looking for more environmentally-friendly textile alternatives.
In fact, the manufacturer explains that last June it recorded a total increase in sales of 94.5% within the Asian market, on the back of its new partnership with South Korean distributor, Grimm International.
Ventile brand director Daniel Odermatt believes working with regional leaders such as Grimm International is key to his company's expansion, as it allows Ventile to reach and engage with customers across South Korea and beyond.
Odermatt states: "For over a decade, Ventile has successfully traded in the Asian market. In 2022 we made the decision to link up with Grimm International to support our growth in this location and the sales figures from the first year of our partnership have surpassed our expectations. We are thrilled to see such significant growth and are excited about the future opportunities this market holds."
Grimm International chairman Allan Cho adds: "Ventile has proven a huge draw for the South Korean market. The excellent quality of the product and its rich heritage have quickly made it one of Grimm International's premier brands."
As part of this partnership, Ventile will offer financial support to The Egyptian Biodynamic Association (EBDA), which will enable the association to help more cotton farmers in their efforts to transform their land into self-sustaining biodynamic farms.
