US: Tory Burch expands into Japan and Korea
Lifestyle brand Tory Burch LLC is to sell its products in Korea and Japan after signing two new distribution deals.
The first is with Samsung Cheil Inc, which will distribute and retail its products in Korea through freestanding Tory Burch retail boutiques and department stores.
The New York based company is also partnering with Look Inc, which will launch its products in Japan this month in Isetan Shinjuku, as well as opening freestanding retail boutiques.
As a partner to Look Inc, Mitsubishi Corporation has been granted exclusive rights to import Tory Burch products into Japan.
The two multi-year deals will start with the autumn 2009 season.
Launched in 2004, the Tory Burch brand has extended into multiple categories, including ready-to-wear, shoes, handbags and jewellery.
The designer said the expansion into Japan and Korea "is an important step in introducing our brand to a global consumer."
Samsung Cheil is Korea's largest fashion company, with facilities to manufacture, market and retail brands. The company's import and license brand portfolio includes Balmain, Nina Ricci, 10 Corso Como, Theory, Issey Miyake and Nine West.
Look Inc is also a women's wear manufacturer with a well-established retail network through department stores and boutiques.
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