Denim apparel brand 7 For All Mankind has launched a plus-size range of jeans for women, accommodating sizes 23-34, and tapping into a growing and under-served sector of the market.

“7 For All Mankind has always been about style and comfort – specially being comfortable in one’s own skin. We stand behind that more than ever with denim to accommodate sizes 23-34,” the brand said as it launched its #WeAreMankind campaign.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“With this, the brand aims to make the shopping experience more inclusive to more body types – both online and indoors. Because mankind includes all bodies, we’ve proudly extended our women’s denim sizing to be even more inclusive.”

The campaign enlisted six brand ambassadors to help premiere the collection for autumn and winter 2018. These include Paloma Elsesser, a model and leading body positivity advocate, who will be the face for the brand this season. She has been active in supporting plus size fashion for the industry.

7 For All Mankind has also updated its website with the extended sizing selection for women, which includes more than 20 denim fits, including its skinny and high-waisted styles.

The move by the brand, owned by Delta Galil, is one of a number made this year in a bid to broaden its appeal to a wider audience.

Old Navy recently made the decision to continue tapping into the growing plus-size market by extending its speciality plus-size line from its website to 75 stores.