By leveraging FibreTrace’s technology alongside Alpine Group’s manufacturing and innovation capabilities, the partnership allows brands to offer consumers the ability to trace their garments’ journey with a QR code scan on their mobile devices.

FibreTrace technology boasts of offering a “journey of textile fibres” through a combination of digital and physical tracking. The company uses patented luminescent pigment embedded within raw fibres that are tracked and verified through scanning devices, all recorded within a digital blockchain solution, effectively providing a digital passport for each product.

Shannon Mercer, CEO of FibreTrace, shared his excitement about the partnership and believes the partnership with Alpine Group will drive sustainable transformation in the textile and apparel industry. She added: “Together, we can accelerate the textile and apparel industries’ access to responsible and traceable fibres through to the finished garments.”

Ashok Mahtani, co-founder and chairman of Paradise Textiles, the material science and innovation hub of Alpine Group, explained the pressing need for change within the fashion industry: “Given the high negative impact of processing in the fashion industry, scaling climate-positive technologies is an urgent action on the fashion industry’s path towards sustainability and echoes Alpine Group’s own mission to make fashion fit for the future; innovating materials and products that mitigate these impacts and enhance the positive too.”

Clare Woodford, head of impact at Alpine Group, emphasised the company’s vision for a more sustainable fashion future: “We aim to harness our innovation and manufacturing expertise to bring brands and partners onboard our journey to thread the future of fashion, industry and holistic ecosystem where Every Thread Counts, Every Person Counts, and Every Action Counts. We can get ahead with the right solutions that empower brands and industry partners to embrace a more sustainable model. That is the future of fashion.”

The availability of FiberTrace’s technology is set to begin in Q1 2024, coinciding with the launch of Paradise’s collection of sustainable and performance fabrics known as the ‘Fuze Family,’ which includes textile-to-textile recycling technology, GreenFuze Circle.

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By GlobalData

Alpine Group launches new manufacturing factories in Egypt

Alex Apparels, Alpine Group’s Egypt-based manufacturing operations, is set to unveil ‘The Factory of the Future’ in Q1 2024, becoming what it claims a the first LEED Gold Certified factory in the MENA region and creating over 2,000 jobs for the local community.

Additionally, Paradise Textiles is expanding into Egypt with a sustainable knitting and dyeing mill, set to launch in Q3 2024, providing up to 500 jobs for the local community and focusing on polyester filament and blended fabric knitting.

Both facilities are said to be designed with sustainability in mind, incorporating water optimisation, renewable energy, and green energy production to work toward zero carbon emissions and long-term environmental goals.

Alpine Group, which supplies brands including Sweaty Betty, The North Face and Under Armour, joined the Fashion for Good platform in January, as an affiliate innovation partner.