Zoa has introduced its integrated rental technology, which is supported by fashion brands Asos, Zalando, M&S, and H&M Group to enable customers to rent garments directly from their favourite brand’s product pages.
Zoa’s integrated rental technology solution claims to be the first of its kind to empower consumers to either rent or purchase items to keep while browsing through retailers’ websites.
Go deeper with GlobalData
The software company states that, unlike conventional white-label rental platforms, Zoa’s innovation integrates into retailers’ existing websites, allowing them to offer rental options alongside traditional sales avenues.
Founder Isabella West says: “So far we have seen around 20% of rental orders convert to an in-rental sale. The Zoa model gives customers a way to experience the brand at a reduced price without relying on ‘buy now, pay later’ schemes.”
Zoa boasts that since its debut 70% of consumers using the company’s technology on their chosen brands’ websites are newcomers to the brand.
See Also:
The company explains its strategy resonates particularly well with the “try before you buy” mentality of modern consumers.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataWest continues: “Rental is such an exciting sector right now, and we are happy to now be offering the chance for brands to have this as an option on their website too.”
Asos unveiled its inaugural rental edit in partnership with UK rrental marketplace Hirestreet in May with over 180 wedding guest outfits.
