Bestseller’s first Spinnova product is a pair of men’s trousers for its Jack & Jones brand and is made using 20% Spinnova fibre, 20% BCI cotton and 60% organic cotton.

The move comes after Bestseller announced its joint product development with Spinnova in 2020.

The two were introduced by the Fashion for Good initiative that works as a matchmaker for brands and innovators.

The partnership is part of Bestseller’s sustainability strategy, Fashion FWD, which includes the goal of bringing new branded and certified fibres to the market by 2025.

“At Jack & Jones we believe in a better way of making clothes. We push ourselves to innovate and explore processes and materials with a lower impact on the environment. In Spinnova we found a strong partner to step up. After visiting Spinnova’s mill in Finland, seeing how pristine the fibre production is, and close work with our buying team to create a statement piece, I am excited to see the first Jack & Jones product made with Spinnnova fibre on market,” says Elena Osenbrüg, sustainability responsible at Jack & Jones.  

Earlier this month, Spinnova received a EUR1.6m (US$1.6m) grant which it plans to use in the research and development of fibres for new application areas and product segments such as composites and nonwovens.

The project includes continuous natural filament development, which allows Spinnova to be used in new types of textile products and to explore the composite segment.

Established in 2015, Spinnova is ramping up its global commercialisation phase. The first commercial-scale factory of Spinnova’s joint venture company Woodspin is expected to be completed in Finland at the end of this year. Spinnova aims to scale the production of sustainable fibre to one million tonnes by 2031-2033.  

Spinnova’s CEO Kim Poulsen, adds: “Bestseller is one of our long-term brand partners and we are glad to be an integral part of their ambitious sustainability strategy, Fashion FWD, in the 70 markets they operate in. That’s why it’s great to get to see the launch of their first product with Spinnova fibre that is now available for all their consumers.