Leading Sri Lankan garment exporter Brandix is launching a joint venture with synthetic materials manufacturer Best Pacific of Hong Kong to produce warp knit synthetic fabric and webbing in Sri Lanka.
The company says the move will help to unlock growth opportunities in the fast-evolving sportswear and athleisure markets.
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An agreement signed by the two companies envisages the construction of a manufacturing facility in Pannala in the country’s North Western Province. The joint venture will be managed by Best Pacific, which specialises in elastic webbing and lace for lingerie and sportswear.
“This joint venture will propel Brandix’s drive towards delivering the most innovative and inspiring products to the consumer,” says Brandix CEO Ashroff Omar.
The Best Pacific Group already has long-term and close collaboration with customers such as Marks & Spencer, Spanx, Triumph, Victoria’s Secret, Wacoal, Aimer, Chantelle, Embry Form and Maniform.
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With its strong innovation and product development capabilities, the group not only manufactures synthetic materials for these brands, but also jointly develops new materials and products in order to start new market trends for their products.
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By GlobalDataThe Brandix Group is Sri Lanka’s largest apparel exporter, with 47,000 workers across 42 manufacturing locations in Sri Lanka, India and Bangladesh and customers including Victoria’s Secret, Gap, Lands’ End, Lane Bryant and Marks & Spencer.
The company specialises in casual bottoms, intimate and active wear, woven and knitted fabrics and a range of apparel industry accessories. It produces its own fabric, threads, buttons and hangers and operates fabric printing, washing, dyeing, wet processing, finishing and quality control services.
The group’s commitment to eco-friendly manufacture and environmental best practice has seen seven of its factories awarded Eco Factory status by British retailer Marks & Spencer.
The company has also been ranked the country’s most valuable export brand in Brand Finance’s ranking of Sri Lanka’s leading brands in 2015, 2016 and 2017.
Brandix ranked Sri Lanka’s top exporter for fifth year
