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Candiani, the Italian denim brand, recently conducted the first fully circular scientific experiment at the Rodale Institute of California to grow ‘regenerative blue seed cotton’. Brands like Everlane, J Crew, Citizens of Humanity and Taylor Perez joined Candiani Denim as part of the ‘Road to Denim’ programme to witness this experiment.

The test used Coreva, a Candiani technology that uses plant-based stretch yarn obtained from natural rubber to replace synthetic, petrol-based yarns, to fertilize the soil and grow regenerative Blue seed cotton, which is Candiani’s exclusive hybrid, non-GMO cotton variety.

Blue seed cotton has been designed to be a stronger fibre but also more resistant in the field, requiring less water and chemicals. This effort comes from the brand’s long-term vision for a circular model that combines industrial production with regenerative agriculture. 

The denim brand believes regenerative agriculture can help replenish soils and preserve and protect biodiversity and is also considered a solution for climate change. For this reason, Candiani partnered with the Rodale Institute, the organic and regenerative agriculture research centre, to prove that their Coreva technology has a positive impact on the environment and can be used to grow regenerative cotton.

The outcome of this experiment proved that Candiani’s vision to link industrial denim production with regenerative agriculture is possible. What this means is that when a pair of jeans reaches its end of life it can go back to nature to grow the raw materials for a new pair of jeans.

“In a world where resources are diminishing and landfills are overflowing with discarded garments, we must look for renewable resources, in addition to biodegradable and compostable materials,” said Candiani Denim’s president and owner Alberto Candiani. “Denim has to take the lead in this revolution, and we are thrilled to be working alongside Denham the Jeanmaker and Stella McCartney and brands including Huit, Kings of Indigo, Closed and Heron Preston to share our innovation with the wider fashion industry.”

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By GlobalData

Last year in November, Candiani became the first company to be certified against the new regenagri Chain of Custody supply chain standard, allowing it to publicly claim its denim is made from regenagri certified regenerative cotton.