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June 1, 2022

Diesel promotes Eraldo Poletto to global CEO

Fashion brand Diesel, which is owned by the OTB Group, has announced its CEO for North America Eraldo Poletto is being promoted to global CEO.

By Laura Husband

As part of what Diesel describes as a top management reorganisation, Poletto will be leading the company as global CEO effective from 1 July 2022.

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Diesel explains that Poletto has extensive knowledge of the company and has been instrumental in developing its new market strategy.

He has 30 years of experience in the luxury and retail industry and has held senior positions throughout his career, including CEO and brand president at footwear brand Stuart Weitzman (Tapestry Group) and CEO at Salvatore Ferragamo and Furla, where he is said to have driven the global growth of the brands.

Diesel explains the announcement means existing CEO Massimo Piombini has fulfilled the task that was entrusted to him by the brand’s founder and chairman Renzo Rosso and the group’s board of directors to design the strategy and repositioning plan for Diesel.

Donald Kohler will take over Poletto’s position as CEO for North America. Diesel calls him a seasoned executive and explains that he has held positions such as president of Burberry Americas.

Diesel says in an official statement it extends its sincere thanks to Massimo Piombini and wishes Eraldo Poletto and Donald Kohler the best of luck in their new positions.

Last year Diesel announced the launch of a new line made up of evergreen and longer-lasting denim items as part of its sustainability initiative.

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Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

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