Ganni currently uses 70%-plus certified organic or recycled materials across their collections and is committed to using only 100% responsible materials in the future.
Its agreement with Infinited Fiber Company will see it use the circular fashion and textile technology group’s Infinna fibre.
Infinna is a patented, virgin-quality regenerated textile fibre with the soft and natural look and feel of cotton, Infinited Fiber Company says. The premium-quality fibres are made from cotton-rich textile waste that would otherwise end up in landfills or be burned. Locally sourced in Finland by Infinited Fiber, the old textiles are broken down at the molecular level and reborn as new fibres.
As it’s made of cellulose, a building block of all plants, Infinna contains no microplastics to clog the sea, and instead keeps biomass in circulation, sparing the land and making space for food crops and wilderness, the company adds. It notes that garments produced with Infinna can be recycled again in the same process with other textile waste.
“At Ganni, we seriously believe that textiles are the new plastics so we need to go fully circular to survive long-term. We currently use recycled or organic materials in 70%-plus of our collections and capsules of excess fabric are a fixed part of our product offering, but it’s just the beginning,” explains Ganni founder, Nicolaj Reffstrup.
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By GlobalData“Infinna is an exciting addition to our collections and takes us one step closer to creating more responsible collections. We need more transformative and innovative solutions like this, that increases the value of textile waste instead of the other way around.”
Kirsi Terho, key account director, Infinited Fiber Company, adds: “Ganni is known for its forward-leaning approach to sustainability. Our environmental values are aligned, and we are absolutely delighted to be working with them to add our regenerated Infinna fibre to their portfolio of innovative materials.”
The products are yet to be confirmed but are expected to launch in 2022.
The partnership builds on Ganni’s sustainability efforts including multiple collections utilising excess stock and fabrics, like its recent collaboration with London-based Ahluwalia. The brand also offers rentals through Ganni Repeat, in-store repairs and it is committed to launching resale options for its community at the beginning of 2022.
While, the circular fashion and textile technology group received an investment from German fashion e-tailer Zalando in September 2021.
