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November 5, 2021

Hologram developed to tackle counterfeiting within apparel industry

A university professor has discovered a way to embed a hologram onto thread fibres to prevent counterfeiting within the apparel industry.

By Laura Husband

The new counterfeiting hologram designed for the apparel industry is described as being similar to the holograms printed on banknotes to prevent fraud.

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The hologram, which was created by Professor Martin Richardson, Professor of Holography at De Montfort University Leicester (DMU), are embedded onto thread fibres. The hologram will then appear when the fabric is placed under a microscope.

Professor Richardson explained: “The holographic technology being developed at De Montfort University is targeted for brand protection, being able to identify a genuine article from fake. Counterfeits now proliferate consumer goods and its vital to protect both public, and industry, if we are to continue developing a strong and safe economy.”

The global counterfeiting industry is expected to hit the US$4.2 trillion mark by 2022, according to DMU. Last year, the fashion industry lost more than $50bn due to the sale of fake products including those claiming to be from leading clothing and accessory brands, it says.

It is hoped this innovation will lead to new approaches being taken to protect against textiles such as the clothing and handbags industries being illegally produced.

DMU explains textile piracy poses a great threat to the global apparel industry. “Traffic in pirate textiles is growing worldwide – it is also rapidly spreading into new technologies and formats, including safety critical items,” it says.

Professor Richardson leads the hologram technical facility known as the HOLO-Lab at De Montfort University Leicester. He has worked in the holographic industry for a number of years and earlier this year produced what is described as one of the first true-colour holograms.

Professor Richardson’s hologram-marked threads will be displayed as part of the Dubai Expo trade show. 

Earlier this year, Just Style reported that track and trace solutions specialist Covectra was rolling out a smart label and mobile authentication solution to combat the counterfeiting of products. 

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Free Report
img

How can brands navigate the post-COVID-19 Apparel market?

In 2021, the Global Apparel market remained at 3% below pre-pandemic levels, with Europe and LATAM lagging behind. If they want to see full recovery, brands must look ahead. GlobalData is therefore offering this free report, Future of the Apparel Market Post Pandemic, to assist companies in adapting to the future market. This report explores the following topics:
  • Latest forecasts for the online apparel market out to 2025
  • How different regions and categories will perform, including which regions are lagging behind and which are performing at pre-pandemic levels
  • Which categories within the Apparel market are displaying resilience
  • Which brands are driving online spending
  • Impact of inflation on the Global Apparel market
  • What the biggest trends are that apparel businesses must adopt to succeed
Read our report on the Future of the Apparel Market Post Pandemic to gain valuable insights on how to best position your brand in a post-COVID-19 world.
by GlobalData
Enter your details here to receive your free Report.

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