Hurr joins a host of other fashion players to join the platform and make a commitment to help boost the circular clothing industry.

“It’s a huge step in our ongoing mission to transform the fashion industry and help make fashion circular, one rental at a time,” Hurr says.

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

In order to achieve certification, a company must:  

  • Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards.  
  • Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.   
  • Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.   

Hurr follows AGI Denim in achieving the certification. The company says it recently became Pakistan’s first company to achieve a B Corp Certification. 

AGI Denim also recently undertook an end-to-end cotton traceability pilot with Oritain, a New Zealand firm specialising in scientifically verifying origin, in April this year. 

Oritain, which has mapped over 90% of the world’s cotton to date, uses forensic science and statistics to detect naturally occurring elements in fibre. As cotton grows, it absorbs a unique ratio of elements from its local environment, what they call an “Origin Fingerprint”.