Pentland Brands, which owns a number of fashion and footwear brands, including Speedo, Berghaus, Ellesse and Kickers, says it has made significant progress on its sustainability targets this year and also plans to improve its collective accountability by including positive business targets in its personal development programmes.

The company explains that in 2022, it made changes to its employee annual bonus scheme so that, regardless of the sales revenue and profit targets achieved, bonuses are only triggered if the business first delivers its annual positive business targets.

Pentland Brands also states that since November 2022 its initiatives have supported 16 million consumers to live positive, active and sustainable lifestyles with 165,000 benefitting from the support it has provided across UK communities.

It has signed up to the Science Based Targets initiative (SBTi) with commitments to publish a clear carbon reduction roadmap to reach net zero in alignment with the Paris Agreement.

Pentland Brands is currently working to verify its emissions targets, which will provide a clear roadmap to reduce its impact in line with the Paris Agreement goals. Significant investments are also being made in tools to support carbon data mapping and tracking in 2023. 

Pentland Brands positive business director, Sara Brennan explains: “While it can sometimes be easy to set ambitious goals, using them as criteria for employee and business success demonstrates we’re taking action in the areas where we can make a genuine impact. While we know there’s always more to do, I’m proud of what we’ve achieved and look forward to sharing how we continue to deliver for people and our planet in 2023”.  

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A year ago, Pentland Brands unveiled its 100-1-0 positive business goals by its centenary year in 2032 with the aim of:

  • Helping 100 million consumers live positive, active, sustainable lifestyles,
  • Improving the lives of one million people in its communities
  • Being a net zero business by 2032.

Pentland Brands positive business initiatives

The product, campaigns and brand activations launched so far include:

  • Speedo’s Outsiders Club campaign, which shines a light on the benefits of swimming outside. The brand also celebrated World Ocean Day by sharing ways to change the tide on climate change, educating consumers on how they can reduce their environmental impact when it comes to swimming and swimwear.
  • Berghaus’ free repairs service, Repairhaus, which has repaired nearly 5,000 items to keep its gear in use and out of landfill.
  • Kickers’ first 100% vegan ‘Back to School’ collection and its collaboration with pre-loved platform Reskinned, which helps consumers give Kickers a new life by trading them in to be refurbished or recycled.
  • Ellesse’s tennis court regeneration project. A competition to nominate a local community tennis court for a refresh.
  • Mitre’s ‘Different League’ campaign with Tyrone Mings, which encourages players of all ages and abilities to watch and participate in the game. Plus, its investment in the women’s game through its partnership with the Scottish Women’s Premier League.
  • Canterbury’s Future Fund, which offers community grants to help more women enter and progress in grassroots rugby. The brand is also encouraging consumers to get active by spotlighting inspiring young athletes and clubs, to show how grassroots sport is making its mark on UK communities.