Top stories on Just Style this week include an exclusive video interview exploring the benefits of sourcing from West Africa, a look at PVH Corp and HSBC’s new partnership on sustainable supply chain financing, and why Sri Lanka’s economic revival needs to be built on its export industries such as apparel.

Here are the week’s most highly trending stories on Just Style:

VIDEO INTERVIEW: Is West Africa the next frontier for apparel sourcing?
Non-profit Tony Blair Institute (TBI)’s private sector development advisor, Kekeli Ahiable, tells Just Style why West Africa is one of the last frontiers for sustainable yet competitive garment manufacturing and how it can offer vertical integration along the value chain. 

H&M Group, Bestseller lead funding for cotton technology firm
Cotton agriculture technology company Materra raises US$4.5m in seed funding led by H&M Group and Bestseller’s Invest Fwd in a bid to revolutionise the cotton industry.

PVH, HSBC team on sustainable supply chain finance programme
HSBC Bank USA and apparel giant PVH Corp have launched what they say is the first sustainable supply chain finance programme tied to both environmental and social objectives, and based on suppliers’ sustainability ratings.

Sri Lanka’s economic revival will be built on export industries
The Sri Lanka Apparel Sourcing Association’s chairman, Wilhelm Elias, explains why the foundations of Sri Lanka’s economic revival following its national crisis will need to be built on its successful export industries such as apparel.

UK in GBP66m deal for Jordan garment factories construction
UK Export Finance has signed a GBP66m (US$80m) deal to support the construction of four new garment factories in Aqaba, Jordan.