Reebok International
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Sparc to run US Reebok operations for Authentic Brands Group
Sparc, which sources and distributes apparel, will oversee the sourcing, manufacturing, branded retail stores, e-commerce operations and wholesale distribution for…
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Reebok hires New Balance exec to lead apparel team
Reebok has tapped former New Balance executive Portia Blunt to head up its apparel team. As the new vice president,…
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Adidas starts divestiture process for Reebok
German sporting goods giant Adidas has decided to begin a formal process aimed at divesting Reebok after concluding its assessment of strategic alternatives…
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Adidas poised to sell Reebok?
German sporting goods giant Adidas is said to be mulling a sale of its Reebok business, which it acquired in…
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Reebok puts consumers in control of footwear production
Global fitness brand Reebok is rolling out a new digital platform that acts to minimise waste by enabling US consumers to collectively determine…