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The untapped potential of the Pakistan apparel industry

09 Jul 2021 (Last Updated July 12th, 2021 17:01)

A Pakistan official believes with the right branding and marketing the country's apparel and textile industry can be taken to new heights.

The untapped potential of the Pakistan apparel industry

Mian Tariq Misbah, president of the Lahore Chamber of Commerce and Industry (LCCI), said there is scope to take the Pakistan apparel and textile industry to the next level.

Speaking at a seminar on the ‘Latest trends and collaboration in fashion and textile industry’, Misbah explained Pakistan is already the eighth-largest exporter of textile products in Asia, the fourth-largest producer, and the third-largest consumer of cotton.

The Pakistan textile and apparel sector holds a 60% share in total exports and contributes 8.5% to the gross domestic product (GDP), he told delegates, according to local press.

The country’s textile industry makes up 46% of the total manufacturing sector and provides employment for 40% of the total labour force, Misbah said, according to a report published by The Express Tribune.

He also pointed out Pakistan could take a more significant share in fashion industry exports by attracting the attention of foreign buyers, underlining the need to focus on value addition to help enhance profit margins in the export market.

According to The Express Tribune, Misbah believes enhancing collaboration and liaison between the textile sector and the fashion industry can achieve the desired results.

LCCI vice president Tahir Manzoor Chaudhry added Pakistan’s fashion industry entrepreneurs should remain up-to-date with modern requirements and be aware of the constantly evolving trends within the global market.

Click here for more information about the Pakistan cotton revolution.