M&S adds Adidas, Sweaty Betty to online roster, eyes lucrative sports sector
The move to add Adidas and Sweaty Betty to The Sports Edit online platform aligns with M&S's ongoing commitment to…
Sweaty Betty
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Signal: Apparel sector omnichannel push cools in 2023
New figures from GlobalData show that the number of mentions of ‘omnichannel’ in apparel company filings has fallen in 2023,…
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Sweaty Betty uses mobile omnichannel platform to elevate consumer experience
Sweaty Betty is using NewStore's mobile omnichannel platform across its 73 stores in the UK and Ireland in a bid…
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Former Nike director joins Sweaty Betty as global brand president
Apparel and footwear licensor, Wolverine Worldwide has announced the appointment of Melissa Mullen as the global brand president of Sweaty…
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Wolverine Worldwide proposes UK workforce reduction for Sweaty Betty
Wolverine Worldwide has announced a growth plan and proposed workforce reduction for Sweaty Betty, a global premium women’s activewear brand…
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Sweaty Betty CEO and COO to exit – reports
Wolverine Worldwide, which acquired the activewear brand in August 2021 for a GBP300m fee, reportedly confirmed the departures in a…
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Alpine Group is latest to join Fashion for Good
Alpine Group joins the global innovation platform Fashion for Good as an affiliate innovation partner. The company will play a…
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ReBound, Cycleon unify in bid to make apparel returns more sustainable
ReBound and Cycleon are coming together to deliver a global end-to-end omnichannel returns service that it hopes will help its…
