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UK fast-fashion retailers asked to justify their low prices Hannah Abdulla | 6 Dec 18

Making the sums add up on ultra-cheap fast fashion was one of the lines of questioning pursued during a parliamentary hearing last week, with British lawmakers asking retailers how they can justify selling dresses and T-shirts for just a couple of pounds.


Asos harnesses machine learning to tackle fit Beth Wright | 20 Nov 18

UK-based online fashion retailer Asos has launched a new Fit Assistant tool which uses machine learning to provide sizing recommendations for customers based on previous purchases and returns.


Asos among new ZDHC affiliates Beth Wright | 14 Nov 18

UK-based online fashion retailer Asos is among seven new companies and associates to have committed to the Zero Discharge of Hazardous Chemicals (ZDHC) group.


Asos bags FY sales and profit hike Beth Wright | 17 Oct 18

Shares in Asos surged by more than 14% this morning (17 October) as the UK-based online fashion retailer posted a GBP500m rise in revenue and a 28% pre-tax profit hike for 2018. 


Asos launches voice shopping with Google Assistant Beth Wright | 11 Oct 18

UK online fashion retailer Asos has today (11 October) become one of the first fashion retailers in the UK to launch on Google Assistant, meaning customers can discover the latest of the company's products across popular categories using just their voice.


Union campaign for Asos workers steps up at UK facility Michelle Russell | 5 Oct 18

GMB, the union for Asos workers, is to step up campaigning activity outside the company’s Barnsley warehouse today (5 October) after the conclusion of a long-running complaint found in its favour.


Fashion brands reaffirm Europe GFA commitment Michelle Russell | 4 Oct 18

Inditex, H&M and Asos have committed to continuing their work on building collective bargaining for garment and footwear workers in Southeast Europe as part of the global framework agreement (GFA).


Asos hosts ethical trade and sustainability summit Beth Wright | 26 Sep 18

Senior representatives from Asos third-party brands including Levis, Adidas, Nike, and PVH are set to attend a conference hosted by the UK online fashion retailer today (26 September), to discuss key issues facing the fashion industry including worker rights, purchasing practices, and transparency.


Asos fabric waste helping young women in Kenya Michelle Russell | 28 Aug 18

UK online fashion retailer Asos is continuing its sustainability and ethical work with a new initiative that uses off-cuts from its fabric to produce sanitary towels for young women and girls in Kenya.


Asos blames infrastructure investment for sales slowdown Michelle Russell | 12 Jul 18

Asos has blamed investment in a number of key infrastructure projects in the US and Europe for a slowdown in sales in its last quarter as the online fashion retailer lowered its guidance for the full year.


Asos pilots circular fashion training scheme Michelle Russell | 27 Jun 18

Online fashion retailer Asos is piloting a training programme on circular fashion for its designers, in partnership with London College of Fashion’s Centre for Sustainable Fashion (CSF).


Asos to share slavery risks in key sourcing regions Beth Wright | 27 Mar 18

Asos is to share modern slavery risks in key sourcing regions at a meeting in London today (27 March) and seek a commitment from third-party brands to increase transparency and build capability to tackle modern slavery in the global supply chain.


Asos CFO Ashton to step down Beth Wright | 2 Mar 18

Helen Ashton, chief financial officer of UK-based online fashion retailer Asos, is to leave the company.


Asos hosts modern slavery event in Mauritius Beth Wright | 22 Feb 18

UK-based online fashion retailer Asos has partnered with the British High Commission to host an event in Mauritius today (22 February) to discuss ways of tackling modern slavery in the global supply chain.


Asos investment boosts year-end sales performance Michelle Russell | 25 Jan 18

UK-based online fashion retailer Asos benefited from investment in technology and its ‘try before you buy’ offer to deliver a 30% increase in sales in the final months of 2017.


Asos launches chatbot for Christmas trading Beth Wright | 8 Nov 17

Ahead of the key holiday trading season, and as part of a continued bid to offer the best experience for its customers, UK-based online fashion retailer Asos has developed a chatbot virtual assistant that will help make suggestions for customers shopping for Christmas gifts via Facebook. 


Asos launches UK "try before you buy" service Beth Wright | 2 Nov 17

As part of its continued bid to offer the best experience for its customers, UK-based online fashion retailer Asos is embracing the 'try before you buy' movement with a new service that allows its UK app customers to try any of its 85,000 products at home and only pay for what they want to keep.


Asos international performance boosts record FY earnings Beth Wright | 17 Oct 17

UK-based online fashion retailer Asos has increased its forecast for the year ahead on what it called "record" sales and profit figures for 2017.


Asos to roll out same-day delivery option Beth Wright | 10 Oct 17

As part of its bid to offer the best experience for its customers, UK-based online fashion retailer Asos is to launch a same-day delivery option for shoppers in London tomorrow (11 October), with plans to roll out the service to other UK cities in the coming months.


Asos pledges to support worker rights across global supply chain Beth Wright | 3 Oct 17

UK-based online fashion retailer Asos has pledged to strengthen workers’ rights across its global supply chain.


UK manufacturing held back by poor factory safety Hannah Abdulla | 24 Aug 17

Bosses at fashion retailers Asos and New Look have called on British factories to improve worker safety so they can consider sourcing more clothing in the country rather than offshore.


Athleisure to take UK sports clothing market to new heights Beth Wright | 16 Aug 17

The UK sports clothing market is expected to reach new heights this year, climbing 8% on 2016 to reach GBP2.5bn (US$3.2bn) thanks to the continued growth of the athleisure category.


Asos adds visual search option to mobile app Michelle Russell | 11 Aug 17

Asos has launched a new tool that enables shoppers to search for clothes and accessories using photos, as part of a heavy investment by the UK online fashion retailer to improve site infrastructure, drive agility and speed up innovation.


Asos eyes US growth with $40m warehouse Beth Wright | 8 Aug 17

UK-based online fashion retailer Asos is to invest US$40m in a new warehouse near Atlanta, Georgia, as part of its plans to expand and boost growth in the US.


Asos FY on track following 32% Q3 sales jump Hannah Abdulla | 13 Jul 17

UK-based online fashion retailer Asos is forecasting full-year sales growth to be at the upper end of its 30-35% guidance range following a 32% jump in sales in the third quarter.


How Asos is embracing the challenge of transparency Beth Wright | 31 May 17

Visibility of the entire supply chain is the building block to both short and long-term progress in sustainability and ethical trade, according to Tara Luckman, fabric and sustainability manager at online apparel retailer Asos. "All roads lead to transparency. If our practices in the fashion industry are not good enough to tell our customers about, then they're just not good enough."


Clothing brands commit to 100% sustainable cotton by 2025 Michelle Russell | 25 May 17

Asos, Kering, Levi Strauss & Co and Nike are among 13 clothing and textile brands who have committed to using 100% sustainable cotton by 2025.


Asos Made in Kenya range makes a return Michelle Russell | 6 Apr 17

Online apparel retailer Asos has once again partnered with African clothing workshop SOKO Kenya to release its latest sustainable fashion collection.


Asos international performance boosts H1 earnings Michelle Russell | 4 Apr 17

Asos has upped its full-year outlook as the online fashion retailer booked higher sales and earnings in its first-half thanks to an accelerated international performance.


US apparel retail shifts reveal misconceptions Michelle Russell | 3 Apr 17

The death of the department store, the exaggerated rise of Amazon as an apparel retailer power, and the threat of European fast-fashion specialists to US retail are among a number of misconceptions currently bedevilling the retail  industry, a new report explains.

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